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Phone Number: 901-333-6500
Mail: ATTN Website Manager, Memphis Zoo, 2000 Prentiss Place, Memphis, TN 38112
At the Memphis Zoo, we take every precaution to protect the information of our users. This includes online data that is collected through the Memphis Zoo website, our secure e-commerce system, in any related online shops, e-newsletter registration, and offline, both on computers and on paper. We will never ask you for your social security number, sex, race, national origin, or disability, and we will never sell or share your information with other organizations.
All of our users’ information, not just sensitive information, is restricted in our offices. Only employees who need the information to perform a specific job (for example, our billing clerk or a customer service representative) are granted access to personally identifiable information. All employees are trained and kept up to date on our security and privacy practices. Our employees are notified and reminded regularly about the importance we place on privacy and what they can do to ensure our users’ information is protected.
We utilize both online and offline security methods, including firewalls, passwords, and restricted physical access to the places where your information is stored to help protect personally identifiable information. The servers that store personally identifiable information are in a secure environment, in a locked facility.
Type of Information Actively Collected
At various times, the Memphis Zoo may collect personal information from its website users. Such information may include your name, address, telephone number, and email address.
Furthermore, for a purchase made through the Zoo’s secure e-commerce site or the Memphis Zoo’s online shop, a user may be required to provide additional information such as your credit card number, expiration date, and billing information.
Type of Information Passively Collected
In addition to the information which users actively provide to the Memphis Zoo noted above, the Memphis Zoo also collects information about how users interact with the Memphis Zoo website. We collect passive information for purposes such as (1) testing and improving user experience with the Memphis Zoo website, (2) the compilation of demographic data and related usage information for internal purposes, and (3) for disclosure to third parties such as advertisers and business partners.
The types of passive information the Memphis Zoo collects include, without limitation, certain standard information sent by your Internet browser, such as your Internet Protocol (IP) address, your device ID, your browser type and capabilities and language, your operating system, the date and time you access the Memphis Zoo website, and the referring website from which you linked to the Memphis Zoo website. We also collect information related to pages viewed, links clicked, and other actions taken within the Memphis Zoo’s website. We may also utilize special links, electronic images, or other objects embedded within the Memphis Zoo website—sometimes referred to as web beacons or tracking pixels—to collect information that helps determine and analyze how you and other visitors use the Memphis Zoo website.
If you are interested in signing up to receive our weekly newsletter, you are welcome to sign up through our website. We use ActiveCampaign as an email provider, and we collect your first name, last name, and email address if you would like to sign up for our newsletter. This information is password-protected on ActiveCampaign’s website. If you wish to opt-out at any time, we provide a link in every email for you to do so.
Collection of Information from Minors
The Memphis Zoo website is intended for a general audience, and it is not intended for children under the age of 13. If you are between 13 and 18 years of age, you must get permission from your parents or legal guardian before using the Memphis Zoo website. Use of the Memphis Zoo website is prohibited for anyone under the age of 13. If you are under the age of 13, do not attempt to provide personal information or otherwise use the website. If we are notified that we have collected personal information from anyone under age 13, we will delete that information as quickly as is reasonably possible.
The Memphis Zoo abides by federal law and the guidelines set up by the Federal Trade Commission regarding youth privacy and the Children’s Online Privacy Protection Act (COPPA). Although the Memphis Zoo website may contain information that may be of interest to children, the Memphis Zoo website is not directed at children, and we do not knowingly collect or solicit personal information from children under the age 13.
To report use by a child under age 13, please contact us at the e-mail address listed above, and include the following information:
Name of the child you are reporting;
The child’s username or alias he or she is using;
E-mail address used by the child;
The actual age of the child;
Your relationship to the child;
Your basis for making the report.
We use forms on our website for many purposes, including but not limited to registration forms, event inquiries, membership donations, employment or internship applications, or even to give you an opportunity to ask us general questions. When you submit information through a form, it is stored in a database on our web server that can only be accessed by members of the Memphis Zoo staff that we designate and train. A copy of the form may also, depending on which form it is, be sent to the email address of the staff member collecting the information.
In order to make our website the best it can be, we analyze information from site users to help us learn how people are using the site if they are using a mobile device or a desktop computer or visiting from a certain part of the world. We use the industry-standard tool for web analysis, called Google Analytics. This information helps us constantly improve our site and better serve our guests. Google Analytics uses HTTP Cookies, a small piece of data stored in your web browser, to “remember” what a user has done on previous pages/interactions with the website. Usage of a cookie is in no way linked to any personally identifiable information about the user.
Privacy Rights of California Residents
If you are a California resident, you are entitled to additional privacy rights under California law. If you submit a written request to the address above, the Memphis Zoo will provide you with a California Customer Choice Notice that you may use to opt-out of third-party personal information sharing. Please specify on your request that you are seeking your “California Customer Choice Notice” and allow at least 30 days for a response.