MEMPHIS ZOO UNVEILS NEW WEB SITE
October 14, 2010
MEMPHIS, TENN. - The Memphis Zoo has teamed up with SPEAK! Creative to launch a dynamic, redesigned web site on October 15 at www.memphiszoo.org. Featuring a bold, new look geared toward making the site more user-friendly, informative and interactive for visitors, the fresh redesign will prominently feature the Zoo's current and future exhibits, stunning photography, improved search tools and prominent interaction between the Zoo's web site and social media platforms such as Facebook and Twitter.
"We wanted to create a site that is enjoyable for viewers and allow svisitors to access information efficiently," said CEO Chuck Brady. "As an innovator in socially integrated attractions, we are confident theZoo's improved web site and its many distinct offerings will improve our overall visitor experience."
Revamped event and education pages will allow for more effective scheduling of educational classes, field trips, weddings and parties. Membership renewals, ticket purchases to special events, amenity information and career opportunities will also be more readily available.
The Zoo is also working with AVAI Mobile Solutions on an Android application and multiple upgrades to the Zoo's current iPhone application including a new audio and video tour of major exhibits, extended calendar feature and turn-by-turn directions to each exhibit based on the user's GPS location. The new mobile platforms will launch in early November.
For more information about the Memphis Zoo, visit www.memphiszoo.org,www.facebook.com/memphiszoo, follow us on twitter at MemphisZoo or download the Memphis Zoo iPhone app at the iPhone app store.